diff --git a/index.html b/index.html
index 62f1206..55ae86d 100644
--- a/index.html
+++ b/index.html
@@ -58,12 +58,14 @@ Plain Text Accounting
 </div>
 <div class="three columns">
 <h3 id="questions">questions ?</h3>
-<p><strong>is there no graphical user interface ? is this only for text fanatics ?</strong><br />
+<p><strong>is there no graphical user interface ? Must I use the command line ?</strong><br />
 Not entirely! Just a bit. Decreasingly. <strong><a href="#ui-console">GUIs</a></strong> are appearing.</p>
-<p><strong>who is this for ?</strong><br />
+<p><strong>who is this for ?</strong><br />
 Techies, power users, and do-it-yourself-ers, for now. If you need a rich GUI providing lots of structure, you may prefer to use something else.</p>
-<p><strong>what are the alternatives ?</strong><br />
-FOSS tools like GNUCash, Grisbi, KMyMoney, proprietary tools like Quicken/Quickbooks, You Need A Budget, online tools like Xero, FreeAgent, spreadsheets, paper accounting. (There are <strong><a href="https://en.wikipedia.org/wiki/Comparison_of_accounting_software">many</a></strong>).</p>
+<p><strong>who is using it, and how ?</strong><br />
+See <strong><a href="https://github.com/ledger/ledger/wiki/Who&#39;s-using-ledger%3F">Who's using Ledger?</a></strong> for some stories.</p>
+<p><strong>what are the alternatives ?</strong><br />
+FOSS tools like GNUCash, Grisbi, KMyMoney. Proprietary tools like Quicken/Quickbooks, You Need A Budget. Online tools like Xero, FreeAgent. (There are <strong><a href="https://en.wikipedia.org/wiki/Comparison_of_accounting_software">many</a></strong>). Spreadsheets. Paper accounting. A bookkeeper.</p>
 <p><strong>why is this better than QuickBooks ?</strong><br />
 Your data remains accessible. No yearly fees. Free software you can fix and port. Cross platform. Scriptable. Efficient.</p>
 <p><strong>how do I communicate with my accountant ?</strong><br />
diff --git a/index.md b/index.md
index 5a53207..7d53999 100644
--- a/index.md
+++ b/index.md
@@ -70,20 +70,24 @@ This simple model makes them easy to understand and rely on.
 
 ### questions ?
 
-**is there no graphical user interface ? is this only for text fanatics ?**\
+**is there no graphical user interface ? Must I use the command line ?**\
 Not entirely! Just a bit. Decreasingly. **[GUIs](#ui-console)** are appearing.
 
-**who is this for&nbsp;?**\
+**who is this for ?**\
 Techies, power users, and do-it-yourself-ers, for now.
 If you need a rich GUI providing lots of structure, you may prefer to use something else.
 
-**what are the alternatives&nbsp;?**\
-FOSS tools like GNUCash, Grisbi, KMyMoney,
-proprietary tools like Quicken/Quickbooks, You Need A Budget,
-online tools like Xero, FreeAgent,
-spreadsheets,
-paper accounting.
+**who is using it, and how ?**\
+See **[Who's using Ledger?](https://github.com/ledger/ledger/wiki/Who's-using-ledger%3F)** for some stories.
+
+**what are the alternatives ?**\
+FOSS tools like GNUCash, Grisbi, KMyMoney.
+Proprietary tools like Quicken/Quickbooks, You Need A Budget.
+Online tools like Xero, FreeAgent.
 (There are **[many](https://en.wikipedia.org/wiki/Comparison_of_accounting_software)**).
+Spreadsheets.
+Paper accounting.
+A bookkeeper.
 
 **why is this better than QuickBooks&nbsp;?**\
 Your data remains accessible.